COPE entrusts its new jingles to MOONWORKS
In July 2015, Cadena COPE, which ranked second among Spain's most popular generalist radio stations, according to the third wave of the General Media Survey (EGM December 2015), inching ahead of its closest rival, ONDA CERO, which had been second until then, decided to go one step further in making its channel sound more modern and dynamic. That is why it entrusted its new jingle package to MOONWORKS.
Cadena COPE now has a consistent line of programmes thanks, above all, to the appeal of its programmes and, in turn, to the jingles devised by MOONWORKS to offer a continuity and image that listeners find easy to recognise. As a result, the radio station's identifying sound logo has been maintained on all the new tracks.
MOONWORKS' creative and production team designed the jingles in line with the instructions it received from COPE Production Department. Germán Palacios, Head of Production at COPE, took personal responsibility for working side by side with Ricard Aymerich, MOONWORKS' founder and Production Manager. "After 20-plus years working in audio branding, I've worked with different companies and professionals from different countries, and the hardest part is talking from a radio station's viewpoint", Palacios said. He went on: "MOONWORKS grasped our needs and ideas perfectly and turned them into in a cool, modern and convincing sound, and all in record time".
COPE has joined the ranks of other generalist and musical radio stations that also relied on MOONWORKS for their jingle package.
Click here to listen to all the jingles that MOONWORKS has devised for COPE.