CLIENT / RADIO STATION
RAC 105 26-27
A new identity to keep sounding like no one else.
RAC105 is launching a completely new sound identity, created and produced by MoonWorks. A musical universe comprising 32 original jingles, their corresponding instrumental versions, a sonic logo, transition pieces, effects and additional elements that bring rhythm, coherence and personality to the entire schedule.
Sound Identity
A comprehensive, distinctive sound system, designed to complement every moment of the station’s broadcasts.
Music Production
32 original jingles in a variety of styles, energies and formats, all united by a shared musical identity.
On-air consistency
Instrumental versions, interludes, effects and additional elements that ensure RAC105’s identity remains evident throughout the programming.
32
A bespoke music collection created for RAC105
8 families
Jingles, instrumental versions, sound logos, transition pieces, effects and additional tracks
A genuine connection
A sound designed to connect with the audience from the very first note
Passion you can hear
A consistent, flexible and recognisable identity across all broadcast occasions
LISTEN TO THE PROJECT
This is what the new RAC105 sounds like
A sound identity brimming with energy, modernity and personality. Discover a selection of the jingles and elements that make up RAC105’s new sound.
01
The project
A new era in sound for RAC105.
A complete brand identity created to refresh the station’s sound without losing its personality. A flexible, contemporary and recognisable system that ties together all aspects of the programming
02
Production
32 jingles. A single musical universe.
Original jingles, instrumental versions, a sonic logo, transition pieces, effects and additional tracks, all bespoke-produced to maintain a strong and consistent on-air identity.
03
Listen to the identity
The new sound of RAC105, in action.
Browse the playlist and discover how each track brings energy, variety and personality whilst retaining the same signature sound: that of RAC105.
SHALL WE CHAT?
