CLIENT / RADIO STATION
Cadena SER
The sound of a recognisable brand.
Being Spain’s most listened-to radio station comes with a huge responsibility, and at MoonWorks we took on the challenge of creating a sound identity that would live up to its leading position. We developed a comprehensive ecosystem of sound brands, with each element designed to provide a solid and dynamic backdrop to the news, entertainment and current affairs that characterise its programming schedule.
Sound Identity
A distinctive style, tailored to the brand’s personality.
Music Production
Bespoke composition and production to shape your sound.
On-air consistency
A consistent identity throughout the programme.
20
Audio clips to listen to
9 families
A consistent brand identity across every broadcast
A genuine connection
The voice that informs, accompanies and is part of every day
Passion you can hear
A sound brand that moves people, creates a sense of identity and leaves a lasting impression
LISTEN TO THE PROJECT
An identity
Many ways to experience it
Explore each family and listen to the different versions of this project.
01
The project
After more than two decades with a deeply recognizable sonic identity, the network entrusted MoonWorks with carrying out a complete restyling. The challenge was to renew all of its themes and sonic elements without losing the essence of the original sonic logo. We developed a new sonic universe that feels more current, solid and dynamic, while maintaining a coherent sound across news, entertainment and the full range of content throughout the schedule.
02
Production
The project comprises ID Completo, ID Rampa, ID Basic, ID Posicionador and ID Snaps.
03
Listen to the identity
The tracks in the player are part of the original project. Browse the sections to listen to the tracks.
SHALL WE CHAT?
