CLIENT / RADIO STATION
Club 25 FM
A young, fresh and urban identity.
For Club 25 FM, we created a sound brand that connects with its young, urban audience without compromising on the quality and substance that define a station with soul. From the versions that bring its programming line-up to life to the various ID formats – Complete, Basic and Speciality – each piece was designed to reflect the energy and personality of a station that speaks the same language as its listeners. The result is a cohesive, fresh brand identity, ready to adapt to the changing rhythms of today’s radio landscape.
Sound Identity
A distinctive style, tailored to the brand’s personality.
Music Production
Bespoke composition and production to shape your sound.
On-air consistency
A consistent identity throughout the programme.
5
Audio clips to listen to
5 families
A consistent brand identity across every broadcast
A genuine connection
A community united by rhythm and great songs
Passion you can hear
A sound brand that moves people, creates a sense of identity and leaves a lasting impression
LISTEN TO THE PROJECT
An identity
Many ways to experience it
Explore each family and listen to the different versions of this project.
01
The project
For Club 25 FM, we created a sound brand that connects with its young, urban audience without compromising on the quality and substance that define a station with soul. From the versions that bring its programming line-up to life to the various ID formats – Complete, Basic and Speciality – each piece was designed to reflect the energy and personality of a station that speaks the same language as its listeners. The result is a cohesive, fresh brand identity, ready to adapt to the changing rhythms of today’s radio landscape.
02
Production
The project brings together ID COMPLETO, ID BASICO and SPECIALITY.
03
Listen to the identity
The tracks in the player are part of the original project. Browse the sections to listen to the tracks.
SHALL WE CHAT?
