CLIENT / RADIO STATION
LOS40 Latinoamérica
One identity. Many accents.
Bringing the essence of LOS40 to the whole of Latin America was an exciting challenge: maintaining the identity of a global brand whilst connecting with the cultural and musical diversity of each country. At Moonworks, we developed a sound ecosystem tailored to this vast region, with versions spanning its various formats and a family of IDs designed to resonate just as powerfully in Mexico, Colombia, Argentina and Chile.
Sound Identity
A distinctive style, tailored to the brand’s personality.
Music Production
Bespoke composition and production to shape your sound.
On-air consistency
A consistent identity throughout the programme.
24
Audio clips to listen to
6 families
A consistent brand identity across every broadcast
A genuine connection
A single musical beat to connect an entire continent
Passion you can hear
A sound brand that moves people, creates a sense of identity and leaves a lasting impression
LISTEN TO THE PROJECT
An identity
Many ways to experience it
Explore each family and listen to the different versions of this project.
01
The project
Bringing the essence of LOS40 to the whole of Latin America was an exciting challenge: maintaining the identity of a global brand whilst connecting with the cultural and musical diversity of each country. At Moonworks, we developed a sound ecosystem tailored to this vast region, with versions spanning its various formats and a family of IDs designed to resonate just as powerfully in Mexico, Colombia, Argentina and Chile.
02
Production
The project comprises ID Completo, ID Posicionador, ID Snaps and ID Hyper Snaps.
03
Listen to the identity
The tracks in the player are part of the original project. Browse the sections to listen to the tracks.
SHALL WE CHAT?
