CLIENT / RADIO STATION
LOS40
An identity in flux.
Working with LOS 40 means taking on the challenge of living up to the standards of a radio station that sets trends in every corner of the country. Drawing on our experience, we have developed a sound identity that combines the unstoppable energy of its programming with the precision and dynamism demanded by the contemporary format. Every version and every ID was designed to reinforce its position as the undisputed leader, bringing cohesion, freshness and that unique character which makes it a benchmark for a generation. Because when a radio station is number one, its sound has to be too.
Sound Identity
A distinctive style, tailored to the brand’s personality.
Music Production
Bespoke composition and production to shape your sound.
On-air consistency
A consistent identity throughout the programme.
29
Audio clips to listen to
15 families
A consistent brand identity across every broadcast
A genuine connection
Music that defines the present and bridges generations
Passion you can hear
A sound brand that moves people, creates a sense of identity and leaves a lasting impression
LISTEN TO THE PROJECT
An identity
Many ways to experience it
Explore each family and listen to the different versions of this project.
01
The project
Working with LOS 40 means taking on the challenge of living up to the standards of a radio station that sets trends in every corner of the country. Drawing on our experience, we have developed a sound identity that combines the unstoppable energy of its programming with the precision and dynamism demanded by the contemporary format. Every version and every ID was designed to reinforce its position as the undisputed leader, bringing cohesion, freshness and that unique character which makes it a benchmark for a generation. Because when a radio station is number one, its sound has to be too.
02
Production
The project comprises ID Completo, ID Speciality, ID Posicionador and ID Snaps.
03
Listen to the identity
The tracks in the player are part of the original project. Browse the sections to listen to the tracks.
SHALL WE CHAT?
