CLIENT / RADIO STATION
M80 Radio Legacy
A legacy that continues to resonate.
For M80 Radio, we developed a comprehensive sound ecosystem that combines the strength of its heritage with the freshness demanded by today’s radio landscape. Each element was designed to give the station a coherent, dynamic and instantly recognisable identity. ‘Escucha la identidad’ is a sound brand that respects the station’s essence whilst, at the same time, attracting new listeners.
Sound Identity
A distinctive style, tailored to the brand’s personality.
Music Production
Bespoke composition and production to shape your sound.
On-air consistency
A consistent identity throughout the programme.
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Audio clips to listen to
25 families
A consistent brand identity across every broadcast
A genuine connection
Great songs that continue to bring generations together
Passion you can hear
A sound brand that moves people, creates a sense of identity and leaves a lasting impression
LISTEN TO THE PROJECT
An identity
Many ways to experience it
Explore each family and listen to the different versions of this project.
01
The project
For M80 Radio, we developed a comprehensive sound ecosystem that combines the strength of its heritage with the freshness demanded by today’s radio landscape. Each element was designed to give the station a coherent, dynamic and instantly recognisable identity. ‘Escucha la identidad’ is a sound brand that respects the station’s essence whilst, at the same time, attracting new listeners.
02
Production
The project comprises ID Speciality, ID Complete, ID Positioner and ID Snaps.
03
Listen to the identity
The tracks in the player are part of the original project. Browse the sections to listen to the tracks.
SHALL WE CHAT?
