CLIENT / RADIO STATION
A familiar sound.
Energy you recognise instantly.
Onda Madrid is the leading public radio station in the Community of Madrid, and its commitment to news, culture and a sense of community deserved a sound identity that lived up to its responsibilities. At Moonworks, we developed a comprehensive suite of sound brands that combines the warmth and immediacy of regional radio with the solidity and dynamism of a professional production.
Sound Identity
A distinctive style, tailored to the brand’s personality.
Music Production
Bespoke composition and production to shape your sound.
On-air consistency
A consistent identity throughout the programme.
12
Audio clips to listen to
6 families
A consistent brand identity across every broadcast
A genuine connection
The sound of a diverse and ever-changing community
Passion you can hear
A sound brand that moves people, creates a sense of identity and leaves a lasting impression
LISTEN TO THE PROJECT
An identity
Many ways to experience it
Explore each family and listen to the different versions of this project.
01
The project
Onda Madrid is the leading public radio station in the Community of Madrid, and its commitment to news, culture and a sense of community deserved a sound identity that lived up to its responsibilities. At Moonworks, we developed a comprehensive suite of sound brands that combines the warmth and immediacy of regional radio with the solidity and dynamism of a professional production.
02
Production
El proyecto reúne ID Completo, ID Rampa, ID Basic, ID Posicionador, ID Snaps.
03
Listen to the identity
The tracks in the player are part of the original project. Browse the sections to listen to the tracks.
SHALL WE CHAT?
